Holly Willoughby is giving away one of her stunning gowns for a very special reason.
Fans will be able to win the This Morning presenter's dress she wore to the naming ceremony of luxury cruise ship MSC Bellissima.
The 39-year-old has raffled off a floor-sweeping frock for charity Ruben's Retreat.
The retreat was set up in the name of 23-month-old Ruben from Devon, who sadly passed away in 2012 after doctors discovered a tumor on his brain.
Holly, a mum-of-three, was so moved by Ruben's story she has agreed to offer up the £2,500 garment so that they can continue their work.
She said on Instagram: "Meeting Nicola [Ruben's mum] and hearing her family’s story was really touching.
"To support the amazing charity I’m giving away my dress from the Naming Ceremony of #MSCBellissima, to be raffled off to raise funds... to show your support visit @Reubensretreat and click the link in their bio to be in with a chance to win the dress #BeautyAtsea"
If you want a to be in with a chance to own Holly's dress, visit the official fundraising page here.
