Holly Willoughby was a vision in red for Wednesday's edition of This Morning.
The presenter gave us autumnal style envy for the third time this week, wearing a ruffle neck dress with keyhole front and back pleat detail by the brand Finery, which you can add to basket for £139.
Holly threw on her signature nude heels to finish off the look and wore her blonde bob loosely waved.
Fans rushed to give the 38-year -old compliments on the comments section of her Instagram post many simply saying 'lady in red'.
Another user, mrs_d_poole said: "As always you look beautiful Holly xx"
Another, greysawyer said: "Love your dress. My favourite yet. You look stunning"
A third, neetswebb1 added: "Stunning dress,classic style which suits your figure fabulously!! Another gorgeous look"
Yesterday, Holly divided fans with and all burgundy look wearing £900 leather trousers by Kate Spade.
*This Morning is on ITV1, weekdays and Sundays from 10:30am
