This Morning's Andi Peters came under fire from fans on today's show.
The 52-year-old fronted Friday's edition of the ITV news programme alongside Rochelle Humes. The two were joined by Rustie Lee on the cooking segment in another jam-packed episode to end the week.
Andi was emotional as he introduced the legendary chef on to the programme. He said: "I'm not going to lie, I'm slightly giddy. When I wanted to get into television when I was much younger, Rustie was on TV-AM and I used to watch you.
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"Genuinely, I'm quite emotional because you inspired me." Rustie was moved by Andi's tribute and rushed over to give him a hug.
However, Andi surprised fans when he snubbed the hug. He said: "I don't want to hug you though. I don't do hugs. You two can hug, if you want to hug. I'm not a hugger." Rochelle was shocked by the snub and went over to hug Rustie.
Andi erupted into laughter as he ran over to give Rustie a hug. The exchange was referenced throughout the episode as Gyles Brandreth and Dr Scott both gave him a hug - and Andi eventually initiated a group hug with the cast and crew.
However, fans following the show on Twitter blasted the joke.
Sheknowsbest2 said: "sooooo weird and not funny...not hugging #rusti thank god for @RochelleHumes...so so weird"
Uzo added: "He is rude. It wasn’t funny . Hugging her afterwards was just silly."
Big Hits TV 1 commented: "Well that was a bit weird not hugging the lovely Rustie"
Traylor posted: "I’d love a Rustie hug"
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