Holly Willoughby sent the ITV studio into fits of laughter today when she made a rude suggestion on This Morning.
The 38-year-old was playing 'Guess The Gadget' with fellow presenter Phillip Schofield when she raised eyebrows.
They were given what looked like a mini wall roller and asked to guess what it was really used for.
Phil was keen to get it right as he was lagging behind the mum-of-three, and said it was some sort of butter baster.
Then it was Holly's turn to guess, she said, already laughing: "Well, now I think it is wrong. Is it a toilet roll bum wiper, for those hard to reach areas?"
It left Phil open-mouthed in complete shock, while the rest of the people on set descended into laughter.
Holly struggled to breathe as she chucked into her cards.
Steve Wilson, who was hosting the segment, was also finding it difficult to get his word out as he eventually explained that it was in fact. a cookie dough cutter.
Fans loved her improvised answer, one saying: "'Toilet roll bum wiper', Best answer to anything ever."
Another said: "That was so funny."
A third added: "Another brilliant edition of #thismorning. The National Television Award is in the bag."
*This Morning is on ITV1, weekdays and Sundays from 10:30am
