Millions of people start their day with GMB on ITV and now for the first time ever the show will air on Christmas Day in a big schedule shake-up.
Lorraine and This Morning will also air on Christmas morning, providing the perfect accompaniment to opening presents or prepping the Christmas Dinner.
The news was announced by Kevin Lygo, ITV's Director of Television, during an online presentation about the channel's festive TV schedule for this year.
He said: "In a festive first, we will be showing one-off specials of our hit daytime shows on Christmas Day itself."
This Morning host Phillip Schofield said: "What an absolute honour to be in people’s living rooms on Christmas Day.
"We have never done this before, so to be part of another ‘first’ for the show is extra exciting for us.
"This special two hour show will have plenty for the whole family to enjoy throughout the morning. and I’m sure Holly and I will get to enjoy a festive tipple too."
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Kicking off at 7am with Piers Morgan and Susanna Reid GMB will relive the moments created by the real stars of 2020 - celebrating Covid heroes up and down the country, from the likes of Captain Sir Tom to the incredible staff of the NHS who saved so many lives.
The Queen of Daytime, Lorraine, will also serve up an hour of heart-warming fun from 9am onwards. The TV presenter will be letting viewers into the secrets of her festive period and sharing joy and laughter with some special guests.
Plus, her family of regular experts will be providing fashion and beauty inspiration to make sure you treat yourself too.
Then, get ready for for an extra helping of festive cheer at 10am when, for the first time ever, Phillip and Holl y will be hosting a special episode of This Morning on Christmas Day. Packed full of heart-warming surprises, special guests, and favourite familiar faces.