Holly Willoughby is the queen of daytime TV fashion and rarely puts a foot wrong.
But today some viewers spotted something odd about her yellow designer outfit.
The This Morning presenter posted a snap of her summery top and skirt on her official Instagram.
While many praised her for yet another fashion win, there was one eagle-eyed follower who noticed something amiss about today's ensemble.
Instagram user janeystockley said: "Is the top on back to front? It’s a wrap top online. Gorgeous tho."
The £145 top is from French brand Sandro Paris Officiel, but online there is only one - and it is definitely a wrap with a plunging neckline.
Knowing that there are strict rules for what Holly can wear on the show - she was once told her skirt was too short for TV - it is possible Holly chose to wear it backwards to make sure she was within the show's taste guidelines.
She wore it with a matching £209 skirt and Gianvito Rossi heels which retail at around £500.
Many loved the combo - one said: "Fabulous Holly love this skirt & top stunning."
But frenchiep77 pointed out the cost would rule out many would-be buyers, and said: "I love this. Love the colour. It's gorgeous. Though I really wish TV will style you and clothing that is affordable to us viewers. Shoes as well!! Cos every time I look at an outfit I like that you and see the price. I'm like oh well...next ha"
