This Morning viewers were left cringeing today as Shayne Ward promoted the latest competition on the show.
Singer and actor Shayne was in the Maldives to show viewers the luxury holiday they could win if they entered.
But a time delay and Shayne's overenthusiastic manner left fans cringeing at their TV sets.
Holly and Phil went live to Shayne, but an awkward silence met them, before Shayne started to speak about what viewers could win.
They then went live again to Shayne and he said: "I'd take you onto the beach, but I have to stay on this wooden bit here, burning my feet."
After they returned to the studio Holly and Phil said that Shayne hadn't been able to move because the boardwalk was the only place they could get a signal out from.
But lots of viewers took to social media after the awkward segment.
Darren Haywood said: "Anyone else cringing at Shayne Ward pimping the competition?"
@thereallinda said: "This Morning can you give up on the 'live' feed. Totally awks."
*This Morning continues at 10.30am on ITV tomorrow
