Holly Willoughby sent This Morning fans into a meltdown as she revealed her Cinderella-style dress.
The 38-year-old wore a £230 Maje dress as she made presented the show alongside co-host Phillip Schofield.
Flaunting a 70s style look, the shirt dress in denim blue is worn like a shirt with two false flap pockets and tiny buttons in patches.
With an elastic fabric, the dress cinched Holly at the waist whilst a long-flowing skirt added to her silhouette.
Holly paired the designer frock with a pair of nude court heels and wore her blonde hair in a sleek straight bob.
But fans couldn't help gush over how good she looked.
Biljana said: "Beauty in everything".

Alison wrote: "I love this dress! Beautiful blue. Colour really suits you."
Joanne commented: "The hottest colour for spring. Pretty in pastels."
Yesterday, Holly wowed her fans today as she wore a black mini dress for This Morning.
The blonde beauty was a vision as she wore a Sandro cargo dress complete with a button-front.
Her tiny waist was emphasised by an 'O' ring belt, cinching her in.