This Morning descended into chaos after Eamonn Holmes made a very rude joke.
Money mogul Martin Lewis was on the show to speak about his law suit against Facebook.
Th e MoneySavingExpert sued the company over his name and photo being used on fake Facebook adverts.
In return for dropping the legal action, Facebook agreed to donate £3m to set up an anti-scam programme.
However Eamonn, who is currently stepping in for Phillip Schofield, told viewers of his own experience with Facebook ads.
He revealed that his name had been used to sell erectile dysfunction pills, claiming they were the secret to his happy marriage.
Eamonn said: "Why choose me, why should I be the face of erectile dysfunction?'".
Ruth said: "We shouldn't be laughing."
Eamonn replied: "Anyway a lot of you look and you say 'why does Ruth come to work with a smile on her face?'
"Why would you look at me and think 'he needs a pill or two?'."
As they were moving onto the next segment about how to end a relationship, Ruth asked: "What's our secret to being together for 23 years?"
Eamonn replied: "Pills", earning a further laugh from Ruth and the producers.
