It's the TV show that has fans guessing at home along with judges in the studio, and Davina McCall had viewers laughing as she firmly rejected one guess.
Celebs battle it out each week to showcase their singing talents with their identity hidden by an elaborate costume on the ITV guessing game.
One of the major talking points of Saturday night's show was a large stack of doughnuts singing Spice Up Your Life.
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The sight of a grinning sweet treat enthusiatically belting out a Spice Girls classic had viewers in fits of laughter.
They were amused at judge Jonathan Ross' suggestion that it was Manchester United legend and Derby County manager Wayne Rooney in disguise.
But his fellow judge Davina was having none of it.
"I don't think Wayne Rooney is that funny," she responded.
And she added jokingly: "We're savage tonight."
Viewer OfficialCWH tweeted with a forlorn GIF: 'I don’t think Wayne Rooney’s that funny.' Wayne Rooney sat at home:"
@emmamalene said with laughing emojis: "I don’t think Wayne Rooney is that funny @ThisisDavina”
@Sophiedcfc92 said with crying tears of laughter emojis: " Jonathan Ross suggesting doughnuts is Wayne Rooney #dcfc #TheMaskedSingerUK."
And @DavidMackayyy laughed: "WAYNE ROONEY LOOOL."
Other guesses for Doughnuts include Gary Lineker, former Liverpool striker Michael Owen and H from Steps.
@lizziepoo1983 made the point: "If you don’t enjoy watching a stack of doughnuts sing and dance to 'spice up your life' then you need to give your head a wobble."
