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The Guardian - UK
The Guardian - UK
Business
Monkey

ITV runs a poll apart

Last night ITV ran a viewer poll with a difference. At the end of Rock Rivals, its drama about a TV talent contest, ITV1 asked viewers to vote on who should win the fictitious competition. The vote will determine the plot of the series finale screened next week. "Will it be Bethany Hopkins, the emotionally charged but talented performer, mentored by Karina Faith? Will you choose Luke Ellis, the heart-throb with the desire to make it big, who is mentored by Mal Faith?" ITV asked breathlessly. The vote is completely free and online only, in sharp contrast with ITV's TV premium-rate phone competitions of last year. Monkey is sure the free vote idea will go down well at Ofcom, which will reveal next month whether it will fine ITV over last year's phone swindles.

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