After experts analysed social media following the first week of I'm A Celebrity... Get Me Out Of Here!, the shows 'most hated' campmate had been revealed.
Closely monitoring what people have been saying about the jungle stars on Twitter, it looks like a huge public turnaround for football legebd Ian Wright.
The former Arsenal and England striker had been the runaway favourite to win the new series of I'm A Celebrity, with bookies having him well ahead at the top of the pack.
But, it seems things have quickly changed, probably down to the fact that Ian has done quite a lot of moaning so far.
The current favourite to win is Capital Radio host Roman Kemp with Andrew Whyment, Jacqueline Jossa and Caitlyn Jenner not far behind in the betting, the Chronicle Live reports.
Mediaworks analysed a sample of 100 tweets about each celebrity every day to gauge public opinion on the most and least popular celebrities and rather surprisingly, the other two who has gathered the most negativity to date are Jacqueline and Roman.
At the other end of the scale, Eastenders and Call The Midwife actor Cliff Parisi is the celeb viewers have been most favourable about; impressive given that he entered the show as a late arrival.
Other popular campmates are Rak-Su member Myles Stephenson and athlete turned reality star Caitlyn.
*I'm A Celebrity... Get Me Out Of Here! is on ITV, evenings at 9pm
