Presenter Charlotte Hawkins was forced to apologise to viewers after flashing her bra on Good Morning Britain.
During the live ITV broadcast, fellow host Piers Morgan read out a message from a fan who said that Charlotte needed 'fasten' her dress at the back because you could see her bra strap.
Responding to the comment, Charlotte, 44, said: "I do apologise. It's an open backed dress and what I didn't realise is that we do these round the studio shots."
Piers said: "We are a family show, Charlotte. Maybe leave this for one of the numerous photo shoots that you have been doing."
Some viewers of the breakfast programme told the mum-of-one that she should not say sorry.
Twitter user @GeorgieLeahSW said: "@CharlotteHawkns please do not apologise for a bit of your bra showing on @GMB!! HEADLINE: WOMEN WEAR BRAS. We need to stop saying sorry for TOTALLY NORMAL THINGS all the time!"
Another, @CazzClark said: "So What If @CharlotteHawkns has the Bra showing? Woman wear bras get over it! It’s 2019, can we please wear what we want without being shamed? I often have a bra showing - bras are not a dirty thing!!!"
A third, @ianChri02706344 said: "Leave Charlotte alone ... I don’t see anything wrong with her showing a bit of her bra strap... feel free !!"
*Good Morning Britain is on ITV1, every morning from 6am
