Good Morning Britain bosses were forced to send the ITV show to the commercial break and cut off presenter Piers Morgan.
The 54-year-old went off on a rant about 'the world going nuts' after a segment about how social media is impacting the mental health of youngsters.
He continued his tirade by saying companies were being bullied into changing, citing Percy Pigs becoming vegan friendly.
Co-host Susanna Reid tried to stop him, saying it wasn't the same situation and that some feel "companies are doing the right thing."
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The presenter then went on to say that if Only Fools And Horses was to be pitched now it would never get passed for TV because of 'snowflakes'.
He continued, with co-host Susanna Reid trying to calm the situation, but it was down to the producers who just cut to the ad break, despite Piers still ranting.
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Some fans of the breakfast show were concerned for Piers, with one tweeting: "Piers Morgan is gonna have an aneurysm if he carries on."
Another said: "As if they just cut off Piers Morgan off #gmb for ranting too much, dying."
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A third added: "Haven't had the news on in the morning for a couple of weeks, switched on to see @piersmorgan moaning about Percy pigs, switched right back off again."
But some enjoyed the high octane performance from Piers, and one tweeted: "I love @ piersmorgan the man is a breath of # ITV air in the morning #T heWorldsGoneNuts."
Another added: "Loving Piers this morning."
*Good Morning Britain is on ITV1, weekdays from 6am
