Richard Madeley has taken over GMB hosting duties this week while Piers Morgan is off - and it's safe to say he's caused a stir.
From being compared to Alan Partridge, to going on strange tangents stories and ferociously interviewing guests, it's already been quite the week for Richard.
And today fans had a piece of advice for him as he hosted alongside Charlotte Hawkins.
Viewers couldn't stop looking at the presenter's fake tan - suggesting it was continuing to develop as the show continued.
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Hundreds of people took to social media to point out the dodgy tan - suggesting Richard should just scrub it off.
One said: "The tan is developing even more as the show goes on... It's got a life of its own. I can't. Stop. Looking. Crew - someone tell him!"
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Another said: "Richard's tan is developing under the studio lights."
A third added: "Someone tell Richard that his tan is brighter than an orange. Ridiculous."
And a fourth said: "Oh dear did @richardm56 put his spray tan on and fall asleep? His face is so brown but he missed his ears and neck #GMB #RichardMadeley "
*GMB continues tomorrow at 6am on ITV
