GMB fans were left cringing this morning, as Richard Madeley took over hosting duties from Piers Morgan.
Richard is standing in for Piers for the Easter holidays - and it's safe to say most fans weren't impressed.
Lots of people compared Richard to Alan Partridge, after a series of chaotic interviews.
During an interview with London Mayor Sadiq Khan about air pollution, Richard randomly started talking about knife crime, going off on a wild tangent.
His co-host Charlotte Hawkins struggled to get a word in edgeways - as Richard completely took over, randomly interjecting throughout the show.
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And people were quick to slam him on social media.
One said: "Richard Madeley IS Alan Partridge #gmb #ahhaaaaaa "
Another said: "Who needs This Time with Alan Partridge, when you've got GMB with Richard Madeley?! #GMB "
A third said: "Yup...I'm 100% sure that Alan Partridge is definitely based on Richard Madeley...and NOT @piersmorgan ...it's uncanny! #gmb "
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And a fourth added: "How much did #gmb pay to get Alan Partridge's 'This Time' into their early morning slot?"
*GMB continues at 6am on ITV tomorrow
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