Every housewife's favourite TV smoothie, Des Lynam, is to star in the latest ITV Digital ad alongside comedian Johnny Vegas and his talking monkey friend.
Lynam is the second celebrity to appear in ITV Digital's iconic ads, following in the footsteps of Manchester United player Ryan Giggs.
In the new ad, breaking later this month, the presenter of ITV's The Premiership is seen interviewing monkey and Al, the character played by Johnny Vegas.
"Monkey called one evening and invited me to appear in his new ad," Lynam joked. "I accepted without hesitation - this type of opportunity does not come along every day.
"Monkey is a modern day phenomenon and I am delighted to be working with him. Not so sure about his tastes in football, though."
Jeremy Dale, the director of marketing at ITV Digital, said: "Des Lynam is a TV icon, known to millions for his dry wit and stylish demeanour.
"He is the perfect co-star for monkey and an excellent advocate of digital television."
Mr Dale has been inundated with requests from companies eager to cash in on the popularity of the simian star.
Ideas have been put forward for products featuring the ITV Digital monkey ranging from trading cards to lingerie.
