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Daily Record
Daily Record
Kirsten McStay & Amy Denman

ITV bosses said to be planning 'This Morning bloodbath' with more than one facing axe

This Morning are said to be planning a huge shakeup for the ITV show with Phillip Schofield reportedly facing the axe.

Phil, 61, has co-hosted the popular day time show since 2002 however, recent reports of an apparent 'feud' with Holly Willoughby as their friendship is said to have "cooled" has sparked rumours that it could be the end of their time on the show together, writes The Mirror.

The pair are are said to be "barely speaking" after many issues have come to light for them including backlash over false 'queuegate' claims and Holly's reported upset after being left "in the dark" over Phillip's brother's sex abuse trial.

As the rumours continued, Phillip released a statement where he revealed that things haven't "been easy" for the pair – which is said to have "blindsided" and "deeply upset" Holly.

This week it was business as usual and the duo presented This Morning together, but many viewers pointed out the "awkward" atmosphere between them.

A source recently told the Mirror: "Phil’s position is looking increasingly precarious. Monday is very much D-day, but the same could apply to any day next week. No one is bigger than the brand."

It has been reported that if the chemistry between him and Holly is lost, Phillip is facing the axe.

This Morning are reportedly planning a bloodbath as Phillip Schofield faces the axe (ITV)

But now, sources say that he isn't the only one who could be reaching their final days on the ITV programme.

A source told The Sun: "This Morning is preparing for some seismic changes this summer — and Phil is lined up as the first major name for the chop when his contract expires this summer.

"It’s highly unlikely he’ll be back in September."

This Morning boss Martin Frizell is also reportedly facing the axe (Instagram)

Meanwhile, the insider added how the show are planning for a "new look This Morning" and many "feel it is time for some fresh blood" on the show.

This Morning boss Martin Frizell, who has been in charge since 2016, is also reportedly facing the end of the road on the show.

A source added: "There is talk behind the scenes of Martin also being knifed as a bit of a fall guy, too — which might save some of the even more senior executives at the broadcaster if things spiral further."

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