Thomas Hawk has responded to the Apple PR machine with the usual attack:
Personally I've never bought an iTune and I don't own an iPod. I think Apple's DRM is awful and represents a major step back for us all. I think those that are investing in iTune digital libraries are suckers. You are basically betting that Apple's proprietary DRM laced format will be the standard for the rest of your life. You are paying too much for your music and tying yourself to only Apple products going forward. More innovative ways to play your music may indeed come in the future but unless they are marketed by Apple you will not likely be able to use these devices with your iTunes files due to Apple's tight proprietary control.
Personally I want nothing to do with it. I still collect my digital music the old fashioned way, I rip it straight from CDs to crystal clear high bit rate DRM free mp3s. These files of course can be played on any device and represent better value in my opinion for today's consumer.
Which has predictably been followed by the usual rubbish on Slashdot. Possibly fun if you missed this the first 999,999 times.