Scotland-based daily deals service and online marketing company, itison, has announced the launch of a new charity initiative, itison us.
It said itison us will have a “mission to spread smiles to thousands of people who need it most” by focusing on the “power of respite and giving amazing experiences”.
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itison us will matchmake local charities with businesses on the deals service to offers a range of experiences such as a night away, dinners and family days out. Charities can then use these vouchers to provide respite for the people they support and the volunteers giving their time to the charity or to fundraise.
The initiative will initially launch in Glasgow supporting three local charities in the first month: Home Start Glasgow North; The Haven Centre Blantyre and The Coming Home Centre. It plans to roll out across other cities shortly.
Oli Norman , CEO at itison said: “When you think about charity you don’t often think about the power of respite or giving a smile, that’s exactly what itison us will do.
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“Every day tens of thousands of our members enjoy incredible experiences that put a smile on their faces. We’re extending that mission to those people who need it most – people going through tough times and the volunteers that work tirelessly to help make their lives better.
“Every month we’ll donate hundreds of vouchers to brilliant local charities to use for those experiencing hardship – to enjoy a meal out or an overnight stay – something to give them and their families respite from what they’re going through – all on us and the amazing businesses we work with.”
itison said it will absorb all administrative costs and labour, making it simple for businesses and charities to get involved.
