In case you hadn't already noticed, today is April fools and that can only mean one thing - jokes on you.
From Forth 1 radio kidding on that presenter Arlene Stuart had been left behind in Holland after Boogie on the Boat, to Lothian Buses claiming they were launching an airline, it has been quite the morning.
But the award for best April Fools has to go to Itison Edinburgh who went all out to trick customers into thinking there would be a Fyre Festival 2...on the Isle of Barra...for free.
The "exclusive" deal was sent out in an email to subscribing customers and was pretty convincing alongside their other Edinburgh offers.
The deal is advertised as "exclusive access to a transformative weekend of live music, gourmet food and entertainment", adding "it's no wonder that Barra is known as the Bahamas of the north".
They even had "feedback from the original Fyre" with comments from the festival's chief organiser Billy McFarland, who said "we're learned from our mistakes" - we should think so.
Their social media efforts were equally commendable, with an announcement on Facebook accompanied by a promotional video mocking the infamous original promo video featuring world-class models.
But if you read to the bottom you would have found that they were just having "a bit of a giggle for April Fools".
The best part is the deal has now been sold over 6,000 times on the Itison website - well played, Itison.
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