Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Reuters
Reuters
Business
Elvira Pollina and Andrea Mandala

Italy's Serie A backs $2 billion bid for media unit stake

FILE PHOTO: Soccer Football - Serie A - Genoa v Inter Milan - Stadio Comunale Luigi Ferraris, Genoa, Italy - October 24, 2020 General view inside the stadium before the match REUTERS/Alessandro Garofalo/File Photo

Italy's top-flight Serie A soccer league moved closer to selling a stake in its media business to boost virus-hit revenues when it agreed on Thursday to accept a 1.7 billion euro ($2 billion) offer from a private equity consortium.

At a meeting in Rome, all 20 clubs backed the offer, Serie A Chairman Paolo Dal Pino told reporters, adding the deal was expected to close in the coming weeks.

FILE PHOTO: Soccer Football - Serie A - Lazio v Juventus - Stadio Olimpico, Rome, Italy - November 8, 2020 Juventus' Cristiano Ronaldo in action REUTERS/Alberto Lingria/File Photo

CVC Capital Partners, Advent International and state-backed Italian fund FSI are bidding for a 10% stake in a new unit that will handle the league's broadcast rights.

"We have found an agreement and unanimously voted in favour of the financial terms of the proposal, but we haven't closed the deal yet, we haven't committed yet," Dal Pino said.

"It's like when you go up the stairs, you've got to get to the top but we've come a long way."

FILE PHOTO: Soccer Football - Serie A - AC Milan v Hellas Verona - San Siro, Milan, Italy - November 8, 2020 Referee Marco Guida refers to VAR for later disallowed AC MIlan second goal REUTERS/Daniele Mascolo/File Photo

Two sources familiar with the matter told Reuters some tax and legal aspects warranted further checks and clubs would vote again to give the sale the final green light. However, the key terms of the transaction are set, including the funds agreeing to keep their stake for at least six years, one source said.

The deal will bring outside investors into one of the game's biggest leagues, whose revenue has plummeted during the pandemic with matches being played in empty stadiums.

Serie A has said the arrival of private equity investors would improve governance at its media business and help expansion abroad. A priority will be to negotiate new broadcast rights deals from next season.

Home to Cristiano Ronaldo's Juventus, Serie A has said the virus emergency will cost 600 million euros in reduced revenues this year, nearly a quarter of annual turnover.

Weighed down by a combined debt burden of 4.3 billion euros, many clubs' finances are under strain with wage expenditure having topped a critical threshold of 70% of revenue in recent years.

Serie A lags other major European leagues with revenues of 2.5 billion euros a year, according to consulting firm Deloitte, of which 1.35 billion comes from broadcasting rights.

The consortium will have a final say over the choice of the media unit's CEO while Serie A would have a one-seat majority on the board of the newly-created entity, sources have said.

CVC, which has a track record in sports investment, teamed up with Advent and FSI to up the ante after Serie A snubbed an initial 1.1 billion euro bid in June for up to a 15% stake in the media unit.

The private equity consortium will split its investment into four tranches with an initial 300 million euro payment at closing, a document seen by Reuters had shown previously.

FSI and CVC declined to comment. Advent was not immediately available. ($1 = 0.8454 euros)

(Additional reporting by Elisa Anzolin; Editing by Valentina Za, Toby Davis and Keith Weir)

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.