Italy's leading economic daily newspaper, Il Sole 24 Ore, has launched its own free paper, 24 Minuti , in Milan and Rome. Its late afternoon distribution points are interesting - including four and five-star hotels and gym clubs - and even more surprising from 7.30pm onwards when hostesses dressed in the company's orange colour hand out papers in nightclubs, restaurants and theatres. A 24 Minuti website will be launched next month. (Via Editors' Weblog)
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Italy's new free given away in nightclubs
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