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Evening Standard
Evening Standard
World
Michael Howie

Giorgio Armani dead: Italian fashion king passes away aged 91 as company pays tribute to 'tireless driving force'

Italian fashion designer Giorgio Armani has died at the age of 91.

“With infinite sorrow, the Armani Group announces the passing of its creator, founder, and tireless driving force: Giorgio Armani,” the fashion house said in a statement on Thursday.

“Il Signor Armani, as he was always respectfully and admiringly called by employees and collaborators, passed away peacefully, surrounded by his loved ones. Indefatigable to the end, he worked until his final days, dedicating himself to the company, the collections, and the many ongoing and future projects.”

Armani, who dressed celebrities including Julia Roberts, George Clooney, Cate Blanchett and Lady Gaga, was famous for his relaxed tailoring.

Synonymous with modern Italian style and elegance, Armani combined the flair of the designer with the acumen of a businessman, running a company that turned over some 2.3 billion euros (£2 billion) a year.

He had been unwell for some time, and was forced to drop out of his group's shows at Milan's Men's Fashion Week in June, the first time in his career that he had missed one of his catwalk events.

Armani had been planning a major event to celebrate 50 years of his signature Giorgio Armani fashion house during Milan Fashion Week this month.

Known as “Re Giorgio” - King Giorgio - the designer was known for overseeing every detail of his collection and every aspect of his business, from advertising to fixing models' hair as they head out on to the runway.

The Italian fashion designer walks the runway during the Giorgio Armani ‘One Night Only Dubai’ show at the Armani Hotel Dubai on October 26, 2021 (Getty Images)

A funeral chamber will be set up on Saturday and Sunday in Milan, the company said, followed by a private funeral at an unspecified date.

Starting with an unlined jacket, a simple pair of pants and an urban palette, Armani put Italian ready-to-wear style on the international fashion map in the late 1970s, creating an instantly recognisable relaxed silhouette that has propelled the fashion house for half a century.

From the executive office to the Hollywood screen, Armani dressed the rich and famous in classic tailored styles, fashioned in super-soft fabrics and muted tones.

His handsome black tie outfits and glittering evening gowns often stole the show on award season red carpets.

Armani's fashion vision was that of easygoing elegance where attention to detail made the difference.

“I design for real people. There is no virtue whatsoever in creating clothes and accessories that are not practical,” he liked to say when asked to identify his clientele.

At the time of his death, Armani had put together an empire worth over $10 billion (£7.4 billion), which along with clothing included accessories, home furnishings, perfumes, cosmetics, books, flowers and even chocolates, ranking him in the world’s top 200 billionaires, according to Forbes.

The designer also owned several bars, clubs, restaurants and his own basketball team - EA7 Emporio Armani Milan, better known as Olympia Milano.

Armani opened more than than 20 restaurants from Milan to Tokyo since 1998, and two hotels, one in Dubai in 2009 and another in Milan, in 2010.

Born July 11, 1934, in Piacenza, a small town south of Milan, Armani dreamed of becoming a doctor before a part-time job as a window decorator in a Milan department store opened his eyes to the world of fashion.

Giorgio Armani and Julia Roberts pose on the red carpet at The Fashion Awards 2019 in London (AFP via Getty Images)

In 1975, Armani and his partner Sergio Galeotti sold their Volkswagen to start up their own menswear ready-to-wear label. Womenswear followed a year later.

The symbol of his new style was the liningless sports jacket, which was launched in the late 1970s and became an instant success from Hollywood to Wall Street. The designer paired the jacket with a simple T-shirt, an item of clothing he termed “the alpha and omega of the fashion alphabet.”

The Armani suit soon became a must in the closet of the well-heeled man.

And for women, the introduction of the pantsuit in the executive workroom was all but revolutionary. Dubbed the “power suit” with its shoulder-padded jacket and man-tailored trousers, it became the trademark of the rising class of businesswomen in the 1980s.

The 1980 film classic American Gigolo launched both Armani and actor Richard Gere on their Hollywood careers. Dressed in Armani, Gere became America's new favourite heart throb, and "Geeorgeeo" as they called him, the glam set’s most popular designer.

Giorgio Armani acknowledges the audience at the end of the 2018 spring/summer Paris Haute Couture collection fashion show on January 23, 2018 (AFP via Getty Images)

The Hollywood connection earned him wardrobe film credits in over 200 films, and in 2003 a place on Rodeo Drive's Walk of Fame.

Oscar night always sparkled, with smart suiting for the men, and glittering gowns for the ladies. The 2009 best actor winner Sean Penn picked up his statue in a black-on-black Armani outfit, while best actress nominee Anne Hathaway walked the red carpet in a shimmering white strapless evening gown from Armani's latest Prive couture collection.

Other longtime devotees included Jodie Foster, George Clooney, Sofia Loren and Brad Pitt. David and Victoria Beckham were the “face” of his 2009 underwear ad campaign.

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