Italian daily takes the tabloid route - by bus

Another newspaper is changing its format. From November 19 the Turin-based Italian daily La Stampa will adopt a tabloid shape and publish in full colour. To familiarise readers with the change, a bus will tour the Piedmont region and other north-eastern cities for a month-long promotion in which visitors will receive dummy copies of the new-look paper. Local news sections, which have proved popular in the past, are to be boosted in pagination. (Via Editors' Weblog)