Diego Della Valle, chairman of Italian luxury group Tod’s said his company will use multiple collections throughout the year to engage better with customers in order to keep pace with fast-moving fashion market, as more fashion brands adopt such strategies.
According to Reuters, on Tuesday Moncler bid farewell to the catwalk, saying the way forward was to attract customers with new products each month, responding to the increasing pressure on fashion houses to offer more to their younger, internet-dependent and fickle clientele.
Valle explained that Tod’s project, dubbed “Factory” in a nod to the New York art studio opened by Andy Warhol in the 1960s, began seven months ago and entails more collections during the year, as well as one-off limited edition collections created by different designers.
But the Italian entrepreneur, one of the first to signal the need to accelerate the pace of new product launches, did not say whether Tod’s would totally stop doing runway shows.
