Would like: 'To be seen as the man who saved public service broadcasting'
Offering: 'A very long, much-heralded report' Photograph: Linda Nylind/freelance
Would like: 'To be seen as the man who actually saved public service broadcasting'
Offering: 'A very long, much-heralded report' Photograph: Frank Baron/Guardian
Would like: 'Lots of other people’s money'
Offering: 'To continue broadcasting Channel 4 News, Dispatches and, er... Big Brother' Photograph: Paul Grover/Rex Features
Would like: 'To keep all his money – and Top Gear merchandising – to himself'
Offering: 'To let other broadcasters use his iPlayer and maybe the odd satellite truck now and again' Photograph: Murdo Macleod/freelance
Would like: 'To finally run Channel 4'
Offering: 'The only person who actually wants to get into bed with Channel 4' Photograph: Eamonn McCabe/freelance
Would like: 'To be freed of all the costs of public service broadcasting while maintaining the fig leaf of being a public service broadcaster'
Offering: 'To continue broadcasting a bit of fuddy duddy public service stuff – if we must' Photograph: Fiona Hanson/PA
Would like: 'Everyone to stop fussing about boring old public service broadcasting'
Offering: 'Free introductory subscription offer to Sky' Photograph: Martin Argles/Guardian
