Gwyneth Paltrow, Oscar-winning actress-turned-wellness-entrepreneur, knows a thing or two about savvy marketing.
Her lifestyle brand Goop's latest venture, a Netflix series called The Goop Lab, is a soulful kind of spon-con. And now the Goop juggernaut has unveiled merchandise to coincide with the episodes of the series.
Each t-shirt from the limited edition range corresponds to a different episode in the series, with 100 per cent of proceeds being donated to the Australia Wildfire Fund.
The six tees available in the range are the Psychonaut Tee, Cold Shower Tee, Vulva Tee, the Pegan Tee, the Intuit Tee and the Can't Drain Me Of This Energy Tee.
The Goop Lab is a six-part series which is hosted by 47-year-old Paltrow and Goop's chief content officer Elise Loehnen. Each episode covers a host of topics, from female sexual pleasure to psychic mediums and energy healing.
Speaking about the show, Paltrow, who hosted her first London wellness summit last summer, commented: "We took the openminded approach that we’ve cultivated at goop and applied a different, visual lens with Netflix. In the process, we found new ways to answer this: How do we make the most of our lives?"
Goop is no stranger to controversy, having recently launched a sell-out vagina-scented candle, which Paltrow admitted she designed while "high on mushrooms."
The Goop Lab t-shirts cost £60 and you can shop them here.
