The launch of Richard Desmond's OK! TV show, a spin-off from his weekly celebrity magazine, on Channel 5 last night was heralded by a promotional extravaganza. Unsurprisingly, today's Daily Express and Daily Star – also owned by Desmond, lest we forget – continue the theme. Indeed, both feature pictures of the man himself alongside presenters Kate Walsh and Matt Johnson. However, their claim that the show "got off to a flying start" seems slightly out of step with the rest of the press – "colossally vapid" is the Guardian's conclusion.