Nottingham Forest are the most loved football club in the country, according to social media analysis.
Digital marketing agency Mediaworks has conducted ‘sentiment analysis’ of 104 professional clubs based across Great Britain.
Social sentiment analysis reveals whether people are being discussed in a positive or negative way on social media.
Prior to the start of the season, Mediaworks used AI technology to analyse the most recent 1,000 tweets relating to the clubs, based on club-specific hashtags.
Sentiment score values the emotion displayed in each tweet and attributes a score to the post, so zero is extremely negative and 100, the maximum, is extremely positive.
Mediaworks compiled the data to provide a score for each club based on football fans’ feeling towards them.
Before a ball was kicked, the results revealed Forest as Britain’s most loved club going into the 2020/21 season with a sentiment score of 74.32 (out of 100).
Scottish Premiership side Hamilton Academical and Swindon Town of League Two were second and third on 71.37 and 71.06 respectively.
Accrington Stanley were fourth with Football League new boys Barrow in fifth.
Leaders by locality
London: AFC Wimbledon
Wales: Cardiff City
Glasgow: Celtic
West Midlands: Aston Villa
North East: Newcastle United
Yorkshire: Bradford City
Merseyside: Liverpool
East of England: Cambridge United
Greater Manchester: Bolton Wanderers
South East: Southend United.
