We Are Rewind has unveiled one of its most collectable releases yet, and it'll have Elvis fans all shook up.
The limited-edition portable cassette player pays homage to Elvis Presley's iconic 1968 Comeback Special, bringing together retro aesthetics and modern connectivity in a package limited to 1957 units worldwide.
The number is a direct nod to 1957, the year Elvis' Christmas Album first hit shelves. The record went on to become one of the best-selling Christmas albums of all time, featuring classics such as Silent Night, Santa Bring My Baby Back (To Me), and O Little Town of Bethlehem.
The design itself is a hunka hunka burning love letter to the giant red Elvis light bulb sign that featured during the live performance of If I Can Dream in Elvis's legendary '68 Comeback Special.
We Are Rewind has translated this into a matte black finish accented with gold detailing, housed in packaging complete with archival imagery and a gold-foil stamp of Elvis's silhouette.
Bundled with the player is an exclusive cassette reissue of Elvis' Christmas Album, specially remastered for this release. It's a fitting pairing for a box set launching just ahead of the festive season.
Under the hood, the Elvis edition is based on We Are Rewind's popular WE-001 player, which means you're getting more than just nostalgic looks.
Bluetooth 5.1 connectivity lets you pair it with wireless headphones or speakers, while a 3.5mm headphone jack caters to those preferring a wired connection. There's also a 3.5mm line-in for recording your own mixtapes (or voice recordings with a compatible microphone).
The built-in rechargeable battery promises up to 12 hours of playback, and you'll find all the expected transport controls – play, pause, forward and rewind. We Are Rewind claims the player delivers high-fidelity sound reproduction optimised specifically for cassette playback.
At $199 / €179 (Australian release and pricing TBC), pre-orders are open exclusively through We Are Rewind's website.
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