Manchester headquartered social media marketing company It’s Gone Viral has revealed a rebrand and restructure to put it in a stronger position for further growth.
The Ancoats-based company, founded in 2016 and led by Andrew Trotman and Ryan Williams, will now be known as KOMI group.
It has split its specialism into two areas - KOMI Social, which will focus on content production, content distribution and social media management for brands and KOMI Media, which creates and builds bespoke social channels.
The decision to restructure and rebrand follows a “lengthy strategic review” and aims to both simplify its offering and to help grow its market share in each area.
The firm’s dedicated gaming and sports communities are also being expanded and branded KOMI Gaming and KOMI Sport respectively.
KOMI was inspired by the Haitian Creole word “kominote” which translates to “community” in English.
Over the past four years, its team of content creators, analysts and video producers have made and then distributed video content and viral campaign adverts for international brands including BBC Films, O2, Universal, Bud Light and Disney.
Content has been shared across Facebook, YouTube, Twitter, TikTok, Instagram and LinkedIn accounts including the It’s Gone Viral main page, which will be retained.
Andrew Trotman said: “It’s Gone Viral’s trajectory has been fantastic since we launched. However, we realised that we needed to adapt the business if we wanted to work with more brands and to deliver sustained and real growth. I’m confident this new group structure will allow us to do just that.”
He continued: “We are proud that we can utilise our communities to drive real measurable change to brands online. This is done by identifying opportunities that enable us to create innovative, creative and effective campaigns.
“The rebrand and our new group structure is a pivotal moment in our journey and will, I’m sure, act as the nucleus for the company’s expansion over the coming years.”
