Actually, in conformity with the essence of blogging, it ultimately is all about our cat.
Sound of newspaper being made in the background. Subs shouting. The blog weather monitor looks longingly out of the window at a beautiful spring day.
... and it ought to be an Observer-reading cat. In fact, the blog already has some satellite pets. John, Observer internet columnist, has been known to blog his pets. As indeed has Neil, a high-ranking officer in the secret army behind the blog.
Meawnhile, in the spirit of openness to which the Observer aspires, we will happily adopt - digitally of course - any other pets with newspaper reading habits. Email your Guardian-goggling goldfish and Review-rifling rabbits to blog@observer.co.uk.
Music from Tony Hart TV gallery starts up.
We cannot promise to return the pics, but we can give your literate beasts 15 minutes of blogosphere glory. And maybe we'll send you something nice. Not a rubbish old computer, something nice.
Remember, the blog has sound credentials on respecting animal intelligence.