Left untweaked for too long and television formats have a tendency to give up their secrets.
After a long line of pretenders, it fell to Stuart “The Brand” Baggs to confirm the suspicion that The Apprentice might not actually be a show about business, but rather a cynical public humiliation of carefully selected self-deluded idiots desperate to make fools of themselves.
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But if you believe that, you are the fool. Baggs the Brand, just 21 in the 2010 series, but already the Grand Master of the soundbite “Everything I touch turns to sold”, will never be beaten. It was through impersonating terrified microbes for a bathroom spray advert that he turned from being an irritating buffoon to charming, self-deprecating and widely adored. We will not see his like again.
