Another year, another iPhone, and another round of memes that brutally roast Apple for copy-pasting last year’s phone and slapping on a new name.
“Steve Jobs would have fired everyone in his era,” one quipped online.
The tech giant unveiled its latest offerings, such as the iPhone 17 series, Apple Watch Ultra 3, Series 11, Watch SE 3, and AirPods Pro 3, at their annual “Awe Dropping” event on Tuesday, September 9.
The next generation of iPhones includes iPhone 17 Pro and iPhone 17 Pro Max as the top models, while the all-new iPhone Air was touted as Apple’s thinnest model yet at 5.6 millimetres.
“We're taking the biggest leap ever for iPhone,” CEO Tim Cook said about the upgrade of its flagship smartphone.
The internet’s reaction to the launch has been mixed, with some claiming the iPhone 17 was “the most ugliest iPhone ever.”
Image credits: Apple
Some even compared the design to a mouse’s eyes.
“Am I the only one who thinks the new iPhone 17 Pro Max looks ugly? They ruined the design,” one said.
“Apple selling Iphone 17 to Apple fans by just changing the camera position,” another said.
“The pro is hideous,” one said.
While fans and analysts felt the iPhone series was stagnating in terms of offerings, some believe the brand new iPhone Air marks its biggest change in eight years.
The unveiling of the iPhone Air was reminiscent of a moment that took place 17 years ago, when late Apple cofounder Steve Jobs pulled out the company’s first ultra-thin laptop, the MacBook Air, from an interoffice envelope.
Image credits: Apple
The iPhone Air took its name and design cues from the MacBook Air, and experts believe it may be the new innovation that “reinvigorates” the iPhone series.
“I think in an era where we've seen a large degree of sameness, it's great to see Apple bring a new product to the market,” PP Foresight analyst Paolo Pescatore told AP News. “It kind of reinvigorates the whole segment of iPhone.”
However, some consumers may steer away from the iPhone Air since it has only one camera.
Image credits: Apple
The base iPhone 17 has two separate cameras while the Pro models have three.
There are also doubts about whether the slimmer model would compromise on battery life.
“We don’t expect the iPhone Air to deliver a major sales boost, as Apple compromised on battery life, cameras, and audio to achieve the slimmer design, features crucial to consumers,” Will Wong, senior smartphone analyst at research firm IDC, told the outlet.
Regardless of whether you’re buying the new iPhone or not, these hilarious memes cannot be missed!
#1 Copy-Pasting Last Year’s Phone And Slapping On A New Name
Image credits: iHateApplee
#2 Smaller iPhone, Bigger Price Tag
Image credits: naiivememe
#3 iPhone 17 vs. Mouse: Spot The Difference
Image credits: twaniimals
#4 Less Inches, Same Drama
Image credits: suayrez
#5 iPhone 17 Has Mastered The Art Of Selling Slight Changes
Image credits: sage_mastermind
#6 Seeing Is Believing
Image credits: solelynostalgia
#7 Some Roasted Apple While Stuck On Their Old Phones
Image credits: arpitk217
#8 Move The Camera And Call It Innovation
Image credits: HowHumans
#9 The Struggle Is Real
Image credits: dme_363
#10 Youtubers Prepare For The Hammering
Image credits: sarcastic_us
#11 iPhone 17… See You In 2032
Image credits: weskambale
#12 Surprise! It’s The Same
Best Meme
— Anshul Garg (@AnshulGarg1986) September 9, 2025
"iPhone at every launch 🤣🤣🤣🤣#AppleEvent #iPhone17 #iPhone17Pro #iPhone17Air pic.twitter.com/hhd3p2sWVh
