The Israeli free daily Israel Today is now the second best read newspaper in Israel, surpassing Ma'ariv, the traditional No 2. The freesheet, owned by Sheldon Adelson, has a daily distribution of 255,000 and is read by many people who have not been regular paper buyers. The leading paper remains Yediot Ahronot. (Via Newspaper Innovations)
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Israeli freesheet takes second place
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