Valentine's Day is a bit like Marmite, you either love it or hate it.
While some people relish the chance to treat their loved ones, others believe it's nothing more than a commercialised gimmick.
And it seems the essence of the day has changed over the years, from starting out as couples celebrating their love for one another to parents showing their love for their kids.
There's a whole host of gift ideas out there for both adults and children to celebrate the day - along with Valentine's cards for son, daughter, mum, dad, the dog, you name it.
So what do Manchester families think? We asked parents whether Valentine's is kept between couples or shared with the kids - and most told us they like to get the whole family involved.
"I get my daughters roses, a love heart balloon and chocolates, I have done every year," said Victoria Sheridan, while Jo Robinson added: "It’s a day for celebrating the people you love no matter what your relationship is."
Stephanie Powley said: "I always include the children and get them a small present and do a Valentine's breakfast and afternoon tea for us all... me and my sister used to always get a single rose or small bunch of flowers off our mum and dad at Valentine's Day."
And Rosanna Dougherty said: "My mum always did it for us with a question mark in or funny handwriting. It's something I remember, so I do the same for mine - few chocs and a card. Not expensive but memorable."
After much of the last year spent in lockdown amid the pandemic, some mums told us they'll be making sure this year's Valentine's Day is even more special for their kids.
Anna Tennant said: "Going all out for my kids this year - afternoon tea, gifts the lot. Valentine's are about love and who do you love more than your kids."
Lindsay Roberts is taking it a step further and said: "Normally I make them a card and buy a few sweets... This year I've bought a tonne of red tinsel and foil decorations from the Christmas sales and will be going mad for Valentine's, a bit of fun for them. I will cook them a meal too.. heart shaped Chicken nugs from Aldi. My husband doesn't need the fuss... My kids have had a tough year, they deserve it more."
Do you buy your children a Valentine's Card? Will you be doing anything special as a family? Or do you think the day should just be celebrated by couples? Let us know in the comments here, or share your views on our Manchester Family Facebook page.
But not everyone thinks the day should be shared with children.
Responding to the post on our Manchester Family Facebook page, Carol McKeown said the day is about couples as 'kids are spoilt with love everyday'.
Kate Bell agreed, saying: "Sorry but I think it's creepy giving kids presents on Valentine's Day. From personal experience it used to freak me out as a child."
Others said they don't celebrate the day at all.
"Never celebrated it," said Christine Warburton. "We let each other know all the time how much we love each other, don't need to fund a card company to do it."
And Sarah Gee said: "It's just a day in my house."
Despite not celebrating the day over the last 15 years with her partner, Becca Riley told us this year she'll making an exception - and doing something for the whole family.
"Never celebrated it in 15 years of being with him," she said. "This year because it's been so crappy, I'm doing a family afternoon tea, will decorate the table, got some red balloons, heart chocs. Anything that's a bit different from the norm as the days and weeks are dragging with nothingness."
We're with you on that one Becca.
