A homage to our beloved British seaside with its salty air, sandcastles, rock pools, wind-whipped limbs and rare sunny spells between frighteningly thick black clouds, this fruity, splashy and - most importantly - fun cologne from purveyors of fine, homegrown scent Jo Malone London conjures up scoops of sweet, rippled ice cream with sharp redcurrant and juicy raspberry that whip and swirl through white musk.
And - in case you were wondering - this welcome moment of sunny olfactory fun and frivolity is far from the brand's first coastal rodeo: Wood, Sage and Sea Salt Cologne launched back in September 2014, transporting those who sniff it on a bracing, windswept walk along the British seashore.
Understated, cool and thrillingly fresh, the latter has earned cult status in the years since, and is long-loved by the likes of Sofia Richie, Meghan Markle, and - for the record - almost every beauty editor I know. It too receives a celebratory and perfectly coordinating ribbon as the new, limited edition, Raspberry Ripple cologne lands this week.
I say take us to the beach. Or at second best to the Queen’s Walk at South Bank, until Sunday 6th, where we’ll find beach huts, a board walk and cologne aplenty.
After we’ve had a good sniff of the brand new sweet treat, we can take the chance to enjoy a postcard style moment in the photo booth, get crafty and create some bunting, and slurp down an ice cream or three to cool down, while watching the boats and the world go by. London ILYSM.
Jo Malone Raspberry Ripple Cologne (from £59 for 30ml, jomalone.co.uk)
Jo Malone London’s Raspberry Ripple Pop-Up runs from Thursday 3rd – Sunday 6th July at The Queen’s Walk (opposite Jubilee Gardens), South Bank, SE1. The experience is complimentary to enter and open between 11am – 8pm each day.
