Michael Wolff, editor of the US media trade magazine Adweek for less than a year, is rumoured to be moving on.
Wolff is best known in Britain for his biography of Rupert Murdoch, The man who owns the news.
According a Gawker report, the magazine's publishers, Prometheus Global Media, no longer see Wolff as the man to make Adweek successful
The story (which is also carried in the New York Post) claims that Wolff was hired "to gain some buzz for what has long been an also-ran advertising trade magazine".
Though Wolff has added lots of media reporting, which was interesting to media insiders, evidently it hasn't delighted "the ad industry types who buy ads in Adweek." Gawker comments:
"Adweek is fundamentally a boring trade magazine. Ergo, Michael Wolff is not the man to make Adweek successful...
You didn't do a bad job, Michael Wolff. You're just not the man for this job. (And you'll soon have a better job, I bet!)"
But Wolff may not be at the Adweek door yet. He told one person who contacted him about the report that he was "riding the storm."
Sources: Gawker/New York Post
