Is The Times serious about attracting American buyers?

Jeff Jarvis suggests that The Times cannot be serious in trying to build an American readership because of its high subscription rates. To buy a copy at a New York newsstand costs just $1, but its subscription charges are much higher. The weekday issue costs $5 a day to be delivered, and $6 on Saturdays. If you're quick, there's a special $3 offer that expires tomorrow. Don't all rush! (Via BuzzMachine)