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Valued at $514.6 billion, Netflix (NFLX) is no longer just a streaming giant. To maintain its leadership in a competitive and rapidly changing digital entertainment space, it is actively transforming into a next-generation entertainment platform that will leverage generative AI, expand into gaming, and explore partnerships with YouTube creators.
Last week, Netflix reported a strong second quarter, increasing its global subscriber base while showing resilience in a highly competitive and saturated streaming landscape. NFLX is up 37.4% year-to-date, outperforming the broader market, and Wall Street believes the streaming giant has more room to grow.
A Stronger Q2 Amid Headwinds
Despite broader economic uncertainties, Netflix has not seen any significant shifts in consumer behavior in the last quarter. During the Q2 earnings call, management emphasized that key indicators such as subscriber retention, engagement, and plan mix had remained stable and in line with expectations, despite recent price changes.
In the second quarter, Netflix grew revenue by 16% year-over-year to $11.07 billion. According to the management, “hit series like Squid Game S3, Sirens, Ginny & Georgia S3, The Eternaut and Secrets We Keep, and popular films like Tyler Perry’s STRAW and Exterritorial” drove this increase. Diluted net income of $7.19 per share increased by an impressive 47% compared to the prior-year quarter. Both revenue and earnings surpassed the consensus estimates. Operating margins also increased to 34% from 27% in the second quarter of 2024.
Netflix raised its full-year revenue guidance, citing currency exchange tailwinds and increased confidence in its core business performance. The company now expects revenue between $44.8 billion and $45.2 billion, up from the previous estimate of $43.5 billion to $44.5 billion. This implies year-over-year growth of 15% to 16%. According to CFO Spencer Neumann, much of the $1 billion increase at the midpoint is due to favorable foreign exchange movements caused by a weakening US dollar. Neumann also noted that the underlying business fundamentals are improving. Membership growth picked up at the end of Q2 and is expected to continue, aided by a robust content slate in the second half of the year. This growth is being fueled by both returning fan-favorite titles and new releases, such as Wednesday Season 2, the Stranger Things finale, Adam Sandler’s Happy Gilmore 2, and Guillermo del Toro’s Frankenstein, along with the highly anticipated Canelo-Crawford live boxing match, which is seen to have driven subscriber engagement and stickiness.
Big Bets, Payoffs Could Be Bigger
Regarding advertising, management stated that it is becoming an increasingly important contributor to Netflix’s revenue. In April, the company launched Netflix Ad Suite, its proprietary ad tech platform, making it easier for advertisers to buy inventory and improve targeting. Netflix has now completely migrated to this system in all markets worldwide. With revenue increasing and operating expenses remaining stable, Netflix is transferring the majority of the upside directly to the bottom line. The company increased its full-year operating margin guidance to 30%, from 29% previously.
Interestingly, the increase in profit guidance comes amid a significant increase in spending on content and marketing in the second half of 2025. Netflix intends to ramp up new releases and live events in Q3 and Q4, which are traditionally the peak periods for content consumption.
The company sees generative AI as a creative accelerator rather than a cost-cutting tool. Netflix’s co-CEO, Theodore Sarandos, emphasized that AI-powered tools help real creators do better, faster work rather than replacing them. Furthermore, management stressed that Netflix is not attempting to replicate YouTube’s user-generated model. Instead, it sees opportunities for curated partnerships that elevate creator content to complement its overall brand and UI design.
With regard to gaming, while monetization isn’t immediate, Netflix is confident about the total addressable market for gaming and plans to scale when the time comes. Netflix’s balance sheet remains strong and more shareholder-friendly. The company ended the second quarter with $8.2 billion in cash and cash equivalents and $14.5 billion in gross debt. It also generated free cash flow of $2.3 billion, allowing it to repurchase shares worth $1.6 billion.
For the full year 2025, analysts expect revenue to increase at the same rate as the company’s projections, with further growth of 12.6% in 2026. Earnings are expected to increase by 32.1% and 22% over the next two years. Currently, Netflix stock trades at a premium of 46x forward 2025 earnings, relatively lower than its five-year average price-to-earnings ratio of 50.3x.
The streaming market remains fiercely competitive, with Disney (DIS), Amazon (AMZN), Apple (AAPL), and others fighting for market share. Netflix retains significant competitive advantages due to its global scale across more than 190 countries and over 300 million paid memberships.
Is Netflix Stock a Buy Now?
Overall, Netflix stock is a “Moderate Buy” on Wall Street. Of the 45 analysts covering the stock, 27 recommend a “Strong Buy,” three rate it as a “Moderate Buy,” and 15 suggest holding. Based on an average price target of $1,253.30, Wall Street anticipates potential upside of around 2.5% over the next 12 months. The Street-high estimate of $1,600 indicates the stock could gain as much as 31% this year.
Netflix’s Q2 earnings show a fundamentally strong business firing on multiple cylinders. Subscriber growth remains robust, margins are expanding, and monetization avenues like ads, pricing, and international markets are accelerating. Netflix stock isn’t just a smart buy for now. From improving its AI capabilities to redefining engagement through games and creator content, Netflix is evolving quickly but carefully, making it an excellent long-term addition to any diverse portfolio.
However, given that the stock is trading at a premium, risk-averse investors may want to wait for a better entry point around the $900 level.
