Big Baller Brand founder and CEO LaVar Ball is an ambitious business man, if nothing else, and his latest endeavor could be his most unique to date: a basketball influencer All-Star game.
On Tuesday morning, the Big Baller Brand Twitter account started sending tweets to popular social media stars in the NBA community, including Khristopher London, Grayson “The Professor” Boucher, Tristan Jass and OprahSide.
Some have speculated that these influencers could be invited to participate in the recently-announced BBB All American Game, which will feature LaVar’s son and Big Baller Brand athlete LaMelo Ball, but considering more than a few of the people they’ve reached out to already are well beyond their high school years, that seems unlikely. They could, however, play in a game before the high school All-Star game, not unlike the celebrity All-Star game during NBA All-Star Weekend.
Expect more information on what the team at Big Baller Brand is whipping up sooner rather than later. The BBB All American game is scheduled to take place on March 31 at the Orleans Arena in Las Vegas, Nevada.
