/Hasbro%2C%20Inc_%20logo%20with%20potato%20head%20by-%20JHEVPhoto%20via%20iStock.jpg)
With a market cap of $10.5 billion, Hasbro, Inc. (HAS) is a global toy, game, and entertainment company best known for brands like Monopoly, NERF, Transformers, etc. The Rhode Island-based company’s business spans consumer products, Wizards of the Coast & digital gaming, and entertainment/licensing, with recent strategies focused on scaling its gaming and licensing segments while streamlining traditional toy operations.
Companies worth $10 billion or more are generally described as “large-cap” stocks, and Hasbro fits this criterion perfectly. The company stands out in the market due to its extensive and diverse intellectual property (IP) portfolio, which spans both traditional toys and high-growth gaming franchises. Unlike many toy companies that rely heavily on seasonal sales, Hasbro has a strong recurring revenue engine through Wizards of the Coast with Magic: The Gathering and Dungeons & Dragons, which attract a dedicated, high-spending player base and extend into digital platforms.
Hasbro’s stock performance has been a mixed bag. It has dropped 8.5% from its 52-week high of $82.19 met on Aug. 27. Shares of HAS have gained 3.7% over the past three months, underperforming the broader Nasdaq Composite’s ($NASX) 13% rise over the same time frame.
In the longer term, HAS stock has climbed 34.6% year-to-date, whereas the $NASX has risen 16.5%. However, shares of Hasbro have surged 4.6% over the past 52 weeks, trailing the $NASX’s 24.5% over the same time frame.
Technically, the stock has demonstrated strength by holding above its 200-day moving average since late May. However, its slip below the 50-day moving average in mid-September suggests some short-term pressure.
On Jul. 23, Hasbro released Q2 2025 results, posting an adjusted EPS of $1.30 and revenue of $980.8 million, surpassing market expectations. However, HAS shares dropped 2.3% in the next trading session, as investors were not pleased with a 16% slump in consumer products sales, following U.S. retailers' holding back of orders amid tariff concerns. Adding to investor caution, nearly half of Hasbro’s sourcing still comes from China, exposing the company to $60 million in expected tariff-related costs, though management plans to reduce this to 40% by 2027.
In the leisure industry, Planet Fitness, Inc. (PLNT) has underperformed HAS stock on a YTD basis, rising 4.4%. Although shares of PLNT have soared 23.6% over the past 52 weeks, outpacing HAS stock.
The stock has a consensus rating of “Strong Buy” from the 12 analysts covering it, and the mean price target of $89.36 implies a premium of 18.8% from the prevailing price levels.
