The magazine circulation figures are out and it seems that some of the brave new markets publishers have been forging into in recent times - such as men's weeklies and real life titles - are shrinking.
There were few winners, and even fewer achieved without promotions or cut price or overseas copies. So are the boom times over for magazines, and is the market, not to mention newsagent's shelves, saturated?
The circulation of men's magazines has crashed, giving solace to those who predicted that the weekly lad's mags would be a shortlived phenomenon. FHM, Zoo, Loaded, Maxim, Arena are all down - have these magazines lost their way or are men just going online?
One figure to take note of is the initial success of digital men's magazine Monkey. Its initial ABCe was an average of 209,612 emailed copies opened each week in January. Of course, unlike its print rivals, it is free. But it cannot be long before the rest of the industry copies it.
Cosmopolitan's new editor Louise Court, who previously blogged for Organ Grinder when the magazine was attacked on its 35th birthday, has inherited a healthy set of circulation figures, but can she keep them looking good?
Are you eagerly awaiting Wallpaper* editor Jeremy Langmead's takeover of Esquire? Or to see what the energetic New Woman editor Helen Johnston will do to revive IPC's Now, once the market leader but overtaken by Closer and Heat?
Or did you stop buying magazines ages ago?
And if, in our extensive coverage of the magazine ABCs, your magazine was not covered, feel free to give it a plug here:
