It's been on the cards for a while, but yesterday magazine publisher Conde Nast announced it for definite: we'll be seeing a British version of Wired magazine some time next year.
It's not the first time that there's been an attempt to bring the in-house magazine of the technorati to these shores - indeed, the Guardian was intimately involved in the (ultimately failed) launch of Wired UK back in the late 90s.
Brand Republic describes it thus:
The previous incarnation of Wired, which came before Conde Nast bought the title in 1998, lasted less than two years before the plug was pulled in 1997. It had initially been a joint venture between US publisher Wired Ventures and Guardian Media Group, but the two fell out and the magazines lost over £2m.
Or you could read Danny O'Brien's brilliant, rambling essay on why it all went wrong, which is far more colourful.
Anyway: that was then - this is now. Will you be buying Wired when it hits the shelves? And what do you want to see from it?
