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Bored Panda

Greta Jaruševičiūtė

87 Times The ‘Anticonsumption’ Group Showed What’s Wrong With The World (New Pics)

Environment

Many of us genuinely care about the impact we have on the people closest to us, as well as society and the environment as a whole. Your decisions, actions, and spending habits—though just drops in the ocean—can have an impact on your surroundings. One thing to look at is your relationship with buying and consuming products.

The ‘Anticonsumption’ community is a popular online community that criticizes consumer culture while also encouraging everyone to be more environmentally conscious. Today, we’re featuring some of their members’ most popular posts to potentially inspire you to rethink how and why you spend money.

Bored Panda reached out to Matt Johnson, PhD, a marketing psychology expert specializing in topics such as consumer psychology and serendipity, for his thoughts on how consumers can convince companies to be more eco-friendly, as well as why sustainability may be good for brands. "Sustainability isn’t just good ethics—it’s good business," he told us. Read on for our full interview with Johnson.

#1 Exploitation

Image credits: Bad-Umpire10

The amount of poorly utilized resources and general waste we’re surrounded by is shocking. Statista reports that a jaw-dropping 2+ billion tons of municipal solid waste is generated around the world each year. This number is likely to grow by around 70% by the year 2050.

Humankind also generates over 350 million metric tons of plastic waste per year, the amount of which is set to triple by the year 2060. The core issue is that the average lifespan of a plastic product is around a decade, but some plastics can take hundreds of years to decompose.

With so many people going hungry in the world, food waste is a particularly painful topic. In 2022, the world produced around 1.05 billion tons of food waste. This comes out to around 132 kilograms of food waste per capita; 79 kilograms of this was household waste.

Around a trillion dollars worth of food is thrown away each year. Food waste takes up around 30% of agricultural land around the world and generates between 8% to 10% of global greenhouse gas emissions.

#2 The Only Right Answer They Won't Say

Image credits: New_Mind_2242

#3 "Capitalism Is A System Where We Can't Afford To Do The Right Thing" Do You Agree With This?

Image credits: BaseballSeveral1107

The World Food Programme states that a fifth of all food produced for human consumption around the world is wasted. That’s around a billion meals thrown out the window every single day. Food waste is more common in hot climates because food spoils faster as it’s stored, processed, and transported.

The majority of food waste happens at the household level: we’re responsible for around 60% of this waste. So, all of us can realistically reduce this waste on a very individual level.

#4 Corporations Have No Business Buying Residential Property

Image credits: ThankYouVeryNope

#5 How Cool Would It Be To Have Windows That Produce Clean Energy ?

Image credits: weirdfacts126

#6 I'll Never Understand This Trend

Image credits: TurkayLurkay

According to Johnson, consumers have more power than they think. "Every purchase is a vote, and collectively, those votes shape corporate behavior," the marketing psychology expert told Bored Panda via email. He explained that when enough people demand sustainability—whether by choosing brands with eco-friendly practices, calling out greenwashing, or supporting regulatory changes—change happens.

"Companies take notice when, and only when, they have to. The key to applying this pressure is consistency: businesses don’t just respond to trends; they respond to sustained shifts in consumer behavior. If waste reduction and sustainability become market expectations rather than niche preferences, corporations will follow," he said.

"After all, companies don’t change out of goodwill—they change because consumer demand makes it profitable. The more visible and vocal consumers are, the faster that shift happens."

#7 Another Amazon Post

Image credits: Thrifty_Builder

#8 Eat The Rich… Stop Consuming

Image credits: CrazyAssBlindKid

#9 Add It To The Pile

Image credits: Kristen_Arnett

We were curious what the upsides of more sustainable business practices might be for companies. Johnson noted that sustainability is good business, not just good ethics.

"Consumers are increasingly aligning their spending with their values, and brands that embrace sustainability can build stronger customer loyalty, enhance brand reputation, and differentiate themselves in a crowded market. Eco-conscious companies also future-proof themselves against regulatory shifts and resource scarcity, making them more resilient in the long run," he told Bored Panda.

"Moreover, sustainability can drive innovation, leading to cost savings and new revenue streams. In today’s market, being green isn’t just a selling point—it’s becoming an expectation. Brands that ignore this shift risk becoming obsolete as consumer and investor priorities evolve."

#10 The Less I Own, The Freer I Feel

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#11 Why Are Companies Trying To Put AI Into Everything Nowadays?

Image credits: WhatsACole

#12 Thoughts On Apartment Rental Vending Machines?

"Apartment building has a vending machine that lets you rent vacuums, air mattress, printer, and even an Xbox!"

Image credits: Singer_Select

You can get a sense of the type of relationship people have with consumption by looking at their debt. For example, credit card debt reached $1.17 trillion in the United States in the third quarter of 2024, up from $770 billion in the first quarter of 2021. Low-income Americans are more likely to use various loans (for example, buy now, pay later payday, pawn shop, etc.). The average annual interest rates of payday loans, for instance, stand at 400%. This is unsustainable and traps people in a loop of taking on more debt to pay old debt.

This isn’t to say that money, the economy, or buying and selling things are inherently ‘evil’ or anything like that. Balancing the short-term needs of humankind and the long-term needs of the environment and future generations is hard, yes, but it’s theoretically possible. There’s no such thing as a constantly growing global economy. But eco-conscious, sustainable growth isn’t a bad thing. After all, people need food, a place to live, medicine, entertainment, art, and various goods and services. Civilization is far too advanced for everyone to suddenly embrace a tribal lifestyle with limited to no trade.

Job security, purposeful work, good wages, career opportunities, health insurance, and social programs can provide you with safety and stability. And you can use the money you earn for good food, quality leisure activities with the people you care about, education for your kids, etc. But the way you spend your hard-earned cash should be reflective of something deeper than just trying to ride that dopamine high that comes from shopping addiction.

#13 The Top 100 Co2 Producers Take The Fall And Then Point The Finger At Us!

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#14 I’m On Day 3 Of No Spending For This Year. As A Recovering Shopaholic, This Is A Big Deal For Me

Image credits: MangoSalsa89

#15 “Sale”

Image credits: SnickerdoodleDragon

According to the Addiction Center, people suffering from shopping addiction often compulsively spend lots of money and time buying things they either might not need or simply cannot afford. An example of this is buying luxury goods with money that you’d otherwise use for rent.

Shopping addicts tend to experience things very emotionally, feeling euphoria or excitement when they shop, as well as regret or guilt. These addicts may lie about their habits, feel like they’ve lost control, and have let their financial habits negatively impact their lives.

#16 This Is The Case With So Many Hobbies

Image credits: Diligent-Lettuce-860

#17 400 Years Of Capitalism vs. 100 Years Of Socialist Activism

Image credits: BaseballSeveral1107

#18 Thought Y’all Would Appreciate The Tag On My Jeans

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Robert Waldinger and Marc Schulz, the authors of ‘The Good Life,’ explain that prestige at work and having lots of money doesn’t make someone happier. That being said, money can still give you security, safety, and a sense of control over your life. Your relationships matter the most.

This sentiment is partly echoed by researcher Matt A. Killingsworth from the Wharton School at the University of Pennsylvania. Though he argues that the more money someone has, the happier they are, this ultimately may come down to having more freedom and control to live your life the way you want to. In short, it’s not (just) about being able to buy more stuff.

#19 When People Are Only Pointing Towards The Corporations

Image credits: TightBeing9

#20 "My Mom Reused The 2022 Balloons"

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#21 My Son’s Christmas Present That I Made

Image credits: Toodalooaloo

At the time of writing, the Anticonsumption online group has 954k members, just shy of 1 million. The community was started in September 2009.

If you’re interested in consumer culture and behavior, economics, the environment, etc., the team of moderators running the group has lots of resources for you to look through in the sidebar.

#22 Dude Is Sitting Around 500 Billion Right Now

Image credits: NuggleBuggins

#23 This Irony Is Sadly Common! As Author Martin Dorey Said, We Are "Sleepwalking Into Oblivion"

Image credits: Braelyn_Sunbeam

#24 Used Tires : (

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The mods ask all members not to criticize each other’s lifestyles and choices. Posts about the news, shopping trends, and celebrity consumer habits are fine, but you shouldn’t be making fun of regular people.

And, naturally, the subreddit is no place to promote or recommend any brands and products. That goes against the idea of the group, which is to criticize corporate influence, as well as material and media consumption.

#25 Conservatives Want The Corporations To Take Over The Planet

Image credits: PhenomeNarc

#26 People's Blockade In Newcastle, Australia Successfully Turned Back A Freight Ship Full Of Coal!

Image credits: m1lfm4n

#27 A Positive Move By The Country That Will Hopefully Steer Consumers Toward More Sustainable Vehicles

Image credits: Training_Seat2960

What’s your relationship with buying new things like dear Pandas? What areas have you cut back spending on?

Have you embraced secondhand shopping, recycling, reusing, and repairing old(er) things? What are some of your small habits that help the environment and your wallet? Let us know in the comments!