Irn Bru is challenging punters to end one of the world’s greatest mysteries - what does the iconic Scots drink actually taste like?
The origins of the flavour has been a hot topic of debate since the drink hit supermarket shelves all the way back in 1901.
Bubblegum, tutti-fruity, orange and cream soda are just some of the flavours that have come to the mind of Scots when sipping on an ice cold can.
Now the bosses behind the drink are looking for fans to pinpoint the exact taste as part of The Great Taste Debate.
Scots have been asked to grab a can, take a sip and tell the Irn Bru boffins what flavours they detect through social media.
And, to sweeten the deal, Irn Bru will give one lucky fan a year’s supply of their legendary fizz for the best tried-and-tasted video
The UK-wide challenge in celebration Irn Bru’s latest TV ad, which airs from Tuesday, July 13 - which see bar patrons argue over the definitive flavour in a wild west saloon.
TikTok stars, including ex-Goggleboxer Tom Malone Jnr, Yorkshire Peach and Demi Yates have already had their say on the challenge by posting clips on the platform - which have already set tongues wagging.
Tom Malone Jnr said: “Irn Bru great taste debate really does have the internet fizzing.
“I’ve seen viral videos of people tasting Irn Bru for the first time and others going off in the comments with what they think it tastes like – so I’m really excited to be helping kick off this challenge.
“I’ve seen all sorts of weird and wonderful flavours shared; fresh oranges, sherbet, strawberries. I even saw someone describe the taste as fizzy unicorn tears. So, I can’t wait to see what the UK come up with when they take part.”
To take part in The Great Taste Debate, punters are asked to use #IRNBRUchallenge and tag Irn Bru on TikTok, Instagram, Twitter and Facebook.
Adrian Troy, Marketing Director at AG Barr , said: “ Whether it’s bubble gum or tutti-fruity, Irn Bru fans can never quite agree on the exact taste of our BRU-nique soft drink. Naturally, we decided to have a bit of fun with this.
“Whatever the flavour, hopefully we can all agree on the fact Irn Bru tastes magic.”
