Irish fitness brand FitPink has opened a brand new store in Blanchardstown Centre, specialising in women's athleisure.
Pink and black balloons formed a grand arch over the stores entrance yesterday as it celebrated its official launch in the popular shopping destination, with visitors invited in to browse the range of fitness fashion.
The idea for FitPink originally came to its founder Jenni Timony in 2017 who has always had an active lifestyle. As a busy mother of four, Jenni struggled to find a pair of leggings that were just right for her and knew she wasn't the only woman with this problem.
These leggings are all about comfort for busy women on the go.
"We set out to make leggings with pockets, high-waisted leggings, compression leggings, squat-proof leggings, and most importantly, we wanted to make the best leggings for women," founder Jenni writes.
Not only that, but FitPink has partnered with NGO Plan International to support their girl-focused campaigns by contributing to the organisation with every purchase made.
The brand shared a video teaser of the store to their Instagram page, writing:
"Thank you so much to everyone who walked through the door, sent us well wishes and helped to set the whole day up."
On top of comfortable leggings, FitPink sells items like sweatshirts, sports bras, fleece hoodies and gift boxes.
As well as the Blanchardstown Store, FitPink sells their women's active wear online and in Victoria Square, Belfast.
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