An Irish tourist social media page has been forced to apologise after a "disgraceful" and "disturbing" April Fools joke.
The Visit Doolin Facebook page shared the "completely disrespectful" post last night.
The post linked to a fundraiser for the Samaritans and referenced "jumpers" after claiming the height of the nearby Cliffs of Moher would be reduced by 200 metres, alongside a photoshopped image.
It read: "Health and Safety changes from Cliffs of Moher will result in the height of the cliffs being reduced by 200 metres. This may distract from the consumer experience of Doolin Pier rubberneckers but at least the jumpers that did not read the Samitarian signs will have a much better survival rate."
And there was a furious backlash on social media, as hundreds of commenters slammed the "completely disrespectful" and "harmful" post.
One user wrote: "I actually cannot believe my eyes. Poor taste doesn't even cover it... I'm at a loss as to how this is one bit humorous... Disgraceful and completely disrespectful."
While another added: "Disgraceful post. Take it down. Both the wording and the image are utterly irresponsible. No consideration for those who struggle with suicidal ideation or families who have lost a loved one to suicide."
And a third said: "As a person with mental problems I find this post very disturbing.. I have a good sense of humour but this is very very hurtful to numerous people, family and relations of suicide victims in particular.. Shameful.."
And the page has since apologised for the offence caused by the post.
They wrote: "Hi Fans. It seems one of our members posted an April 1st post, while humour intended, it may have caused offence to some.. If anyone was offended, I will take flak. Niamh."
If you or someone you know has been affected by the issues raised in this article please contact:
- Samaritans helpline 116 123
- Aware helpline 1800 80 48 48
- Pieta House on 1800 247 247
