Irish people have proclaimed that the boom is back - after seeing the ridiculous price for a breakfast roll in a local Centra.
Anyone who's ever plumped for the hangover cure would probably expect to pay around about a fiver for it, in some places it'd be lower while you'll get a rare occasion where it might be higher, depending on how much you can stuff into it.
But €7? That's over the top.
Daragh Small tweeted the monstrous effort, which contained three sausages, two eggs, one hash brown, and one slice apiece of black & white pudding.
It quickly went viral, with over 3,000 likes and nearly 400 replies, the majority shocked with the sheer size of the item.

Radio DJ Declan Pierce laughed: "It’s only €3.50 … the rest was a tip for the absolute HERO that fit 8 items in!!!! FFS man"
He wasn't the only one impressed with the effort of the deli worker, with another person tweeted: "Eight items?! Sure, if you going to have a breakfast roll that comprehensive you'd be as well getting a plate."
Another person, taking to Reddit, wrote: "8 items !!! Does he think he is Celine Dion ?"
While a fourth user said: "Seven euro is beyond extortionate, daylight robbery."
A lot of others made the obvious link, writing: "Pat Shortt is fuming!"
Shortt famously topped the chart in the mid-2000s singing about a Jumbo Breakfast Roll.